Digital Marketing Strategies to Boost Customer Engagement Rates
Marketing is all about selling products at the end of the day. It has been the only motto of any marketing sector for years. But with time, the dynamics in the relationship between the buyer and the seller have evolved. The working process of digital marketing companies has always been smarter than the other forms of marketing. So, without digging any deeper, let us precisely know what is ‘customer engagement rate’? The simplest form of the definition of ‘ customer engagement ’ would be the measures taken by the brands to build and strengthen a one-to-one relationship with their customers beyond the bare transactional purpose. This marketing method can prove to be very useful in building the brand’s credibility among the customers, improve customer retention, broaden the up-sell and cross-sell opportunities, foster brand identity, and so much more. Thus, knowing the effective strategies to boost the customer engagement rates of your brand is vital. Let us exp...