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  What is SEO? Search Engine Optimization is a familiar term for marketing professionals. Online businesses depend heavily on search engine results for generating traffic.  Each search engine has an algorithm built within that lists your paragraphs and ranks them. According to a recent study by Forbes, about 75% of people don’t scroll past the first page on any search engine, and 60% of all traffic goes to the first three search results. For this reason, every online business wants those top three spots to display its content. SEO helps your product appear on organic search results. What is PPC? Pay-per-click marketing is an online advertising model that businesses use to drive traffic to a product advertisement or website. In this model, businesses pay once an interested buyer clicks on their ad. PPC is highly effective and profitable to both big and small businesses alike. It’s a direct ticket to good exposure and high visibility for your products and services. The Differe...

  How Google Analytics is Helping Web Developers in UI/UX Design The responsibility of any UI/UX designer is not just delivering the website design. By using a user interface (UI) or user experience (UX) allows more audience engagement on the website. Google Analytics is an excellent instrument that will help you research the performance of any website.  After your website is live, it gives you actual user data to analyze the problems and gap areas worth fixing. However, for that, it is essential for you to know the metrics that will help you the most as a  UX designer .  How Google Analytics is helpful in UI/UX design? Google Analytics is perhaps the best analytic platform most commonly used by  website development companies , which is primarily used for marketing research purposes. It is used by millions of organizers all over the world. Google Analytics has many different paid features too, yet, the best part about this tool is that the free account is more t...