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  What is SEO? Search Engine Optimization is a familiar term for marketing professionals. Online businesses depend heavily on search engine results for generating traffic.  Each search engine has an algorithm built within that lists your paragraphs and ranks them. According to a recent study by Forbes, about 75% of people don’t scroll past the first page on any search engine, and 60% of all traffic goes to the first three search results. For this reason, every online business wants those top three spots to display its content. SEO helps your product appear on organic search results. What is PPC? Pay-per-click marketing is an online advertising model that businesses use to drive traffic to a product advertisement or website. In this model, businesses pay once an interested buyer clicks on their ad. PPC is highly effective and profitable to both big and small businesses alike. It’s a direct ticket to good exposure and high visibility for your products and services. The Differe...

  How Google Analytics is Helping Web Developers in UI/UX Design The responsibility of any UI/UX designer is not just delivering the website design. By using a user interface (UI) or user experience (UX) allows more audience engagement on the website. Google Analytics is an excellent instrument that will help you research the performance of any website.  After your website is live, it gives you actual user data to analyze the problems and gap areas worth fixing. However, for that, it is essential for you to know the metrics that will help you the most as a  UX designer .  How Google Analytics is helpful in UI/UX design? Google Analytics is perhaps the best analytic platform most commonly used by  website development companies , which is primarily used for marketing research purposes. It is used by millions of organizers all over the world. Google Analytics has many different paid features too, yet, the best part about this tool is that the free account is more t...

  Unquestionably, a website is the center of every digital network and ecosystem. Nothing promotes your business more accurately and effectively than a powerful and well-maintained website. Designing and maintaining a website is one of the most challenging and daunting tasks; however, it can result in improved accessibility and visibility of the website if done effectively.  Besides having the knowledge of current web designing trends, knowing the art to add innovation and creativity to your website is also essential. Intuitive and attractive  web design  will certainly introduce your business to the whole new level of success. The majority of the website owners find difficulty in giving a perfect and unique look to their website. They believe that the cut-throat competition in the digital world would never allow them to create an appealing and exceptional website. They are oblivious to the fact that despite fierce competition, they can improve the usability and qual...

When looking at red lines on sales charts, people tend to shift towards thinking that it is a failed product. While that might be the reason for a slow decline in sales, it is not the only reason. Even a simple thing such as replying positively to customer queries can lead to drastic changes. Listening to customer’s demands and getting positive feedback can help in shifting the whole campaign’s outcome.  Another reason for low conversions is the trust factor, and many people think twice before purchasing from a new retailer. Marketing with just an image and a logo might work for a company as big as NIKE, but it may trigger the trust alarm for smaller companies. Determining the reason behind low sales is a hard thing to do. Here are four of the most common mistakes that creators make: A Complex Layout First and foremost, the thing that makes or breaks a potential lead is an overburdened layout. The use of too much content and irrelevant graphical units can make the user experience ...

Link building is an also important factor that makes your search engine rank high. The more the links will be found coming from external websites the higher your site's ranking will be. Websites like Digg, Reddit and Slideshare are called social bookmarking websites and should be included as well as popular article directories like eHow, Hubpages, Squidoo blogs or social media sites such as Twitter and Facebook. Don't forget about blog commenting for link building by creating an accurate backlink profile that can help you get more backlinks. Link building plays a very important part of the SEO process. It involves creating links from other websites to your own site in order for it to gain popularity. By doing so, Google sees your site as more relevant for a particular keyword, and therefore ranks you high in SERPs. It becomes essential to have top quality sites linking back to your website if you want to get ranked on page one of Google. Link Building for SEO companies is extre...

  Automated bidding is one of the prevalent implementations of artificial intelligence in the digital advertising industry. If you don’t have any previous understanding of this concept, you may find the process to be very complicated. However, this technology can operate the strategies and you can reap the benefits of this technique. For example, PPC (pay-per-click) advertising service is one of the most beneficial applications of automated bid algorithms. Here is an overall view on this topic so that you can understand it better and implement it in your business more effectively.   What is an Automated Bidding Algorithm? Automated bidding is a strategy designed for advertisers to enable them to set bids with more practical goals eliminating the chances of any guesswork. Google ads service offers several bidding strategies that automatically sets bid amounts based on the probability of clicks on your ads or even conversions. Google scrutinizes the user’s data like the devi...

  Marketing is all about selling products at the end of the day. It has been the only motto of any marketing sector for years. But with time, the dynamics in the relationship between the buyer and the seller have evolved. The working process of  digital marketing companies  has always been smarter than the other forms of marketing. So, without digging any deeper, let us precisely know what is ‘customer engagement rate’? The simplest form of the definition of ‘ customer engagement ’ would be the measures taken by the brands to build and strengthen a one-to-one relationship with their customers beyond the bare transactional purpose. This marketing method can prove to be very useful in building the brand’s credibility among the customers, improve customer retention, broaden the up-sell and cross-sell opportunities, foster brand identity, and so much more. Thus, knowing the  effective strategies to boost the customer engagement rates of your brand is vital. Let us exp...