Posts

Why Most People Will Never Be Successful in Lead Conversions

  Common Misconceptions About Lead Conversions: Many people seem to think that all you need to do to be successful in lead conversions is put up a lead funnel and wait for the leads to come pouring in. Unfortunately, this isn’t the case as  more than 72% of companies  didn’t achieve their revenue goals last year! In fact, most people will never be successful in conversions because they don’t know how to attract and engage their audience properly. You must focus on creating a strong strategy that will help you stand out from the competition to be successful. We asked our team of Lead Conversion Specialists what the common misconceptions and mistakes in lead conversions were, and they came up with this list of what not to do when trying to convert: Team Alignment Mistakes: Marketing and sales teams should be aligned for the best PPC campaign results. This operational model creates a seamless flow of information between marketers who take their cue...

Marketing On Snapchat 101

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  How Is Snapchat Used For Marketing? Snapchat used to be a place for teens and young adults, so marketers avoided it because they couldn’t understand why anyone would want their content disappearing after just one viewing. However, Snapchat has grown in popularity over the past few years, with businesses pondering on  how to use Snapchat as a marketing tool . Now, it is used by people of all ages, from college students to grandparents! One of the most popular social media apps on mobile devices is Snapchat and building a brand presence on it is an investment that pays off for many businesses, especially when  Snapchat influencer marketing  is concerned. The app’s followers want authentic content they can’t find anywhere else. You should post unpolished versions of your company to connect with your target audience, including behind-the-scenes looks into your company’s day-to-day business strategy and operations. With its growing popularity, you will need to understan...

Retargeting Ads Strategies For Effective Campaigns

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 Have you ever wondered how some businesses always seem to have ads following you around the internet, no matter where you go? That’s retargeting, and it’s a highly effective marketing technique provided by Performance Marketing Services that can help improve your brand awareness and conversions. But what exactly is retargeting, and what are the different types of retargeting ads? Keep reading to find out everything you need to know about this powerful marketing tool. What Are Retargeting Techniques? One of the most important things you can do in online marketing is to make sure your ads are targeted to the right audience. Otherwise, you’ll end up wasting a lot of money on ads that no one will ever see. One way to target your ads more effectively is to use retargeting techniques. Retargeting is a type of online advertising that allows you to show ads to people who have already visited your website or used your app. This means you can continue to market to...

How Improving Organic Clickthrough for Your Content Helps Your Business

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 In the field of Paid Ads Marketing, driving traffic to your website is key to increasing sales. And while there are many ways to do this, improving organic clickthrough for your content is one of the most effective. In this blog post, we’ll share tips on how you can improve organic click-through and see a corresponding increase in traffic and revenue. So read on to learn more! What is the Organic CTR (Clickthrough Rate)? If you’re a business owner or online retailer, you’ve probably heard the term “organic clickthrough rate” thrown around. But what is it, and how can you ensure your website is getting the most out of it? The organic click-through rate is  the percentage of people who click on a search engine result . Businesses tend to employ a Performance Marketing Service to improve their organic  CTR  (Click-Through Rate). It can be integral to understanding how many people click on your ads and what they’re looking at. The only wa...

How To Optimize Your Email Marketing For The iOS15 Update Using Klaviyo?

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 So, the long-awaited iOS15 update has finally been released! Amidst the new features and changes (such as updated design, a new font, and more), it’s important to make sure that your email marketing after iOS 15 update is optimized for this latest update. Here, we’ll discuss some tips on how you can do just that using Klaviyo Marketing Services! Stay tuned for more email marketing tips and tricks! Email Marketing after iOS 15 Update : Marketers have been struggling since the iOS15 update officially came out September 20, 2021 . The update enables multiple privacy features, making it hard for them to estimate metrics, especially when Email Marketing is involved. The main concern on everyone’s minds is how will you efficiently market your product/service without data from your customers? No one in the email marketing landscape is safe from this problem, not even Klaviyo users. Every  Email Marketing Agency in the USA  is grasping at straws to ov...